Hyper/Actual Immersiveness Scale to Evaluate Experiences in Mixed Reality Using Design Thinking
DOI:
https://doi.org/10.56198/Keywords:
Augmented Reality, Design Thinking, Evaluation method, Mixed Reality, Virtual RealityAbstract
Mixed Reality (MR) has steadily proliferated to become one of the most trending technologies now. In order to maintain this progressive momentum, delivering highest degrees of immersion is key. Continuous experimentation helps get there but it must be accompanied by an effective evaluation process. Many researchers have developed subjective and objective methods to measure immersion and presence in MR, but most use fixed analysis criteria. In this paper we introduce a new method that is user-driven, not researcher-driven, that adapts to the varying cognitive and physical states people go through in MR. It utilizes Empathy Maps to capture feelings, thoughts, actions and verbal expressions from a first-person perspective. We also introduce an experience continuum to score those states based on how artificial or realistic they felt.
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